Job Description
The Social Media Manager will be responsible for leading channel management across Formula 1 Crypto.com Miami Grand Prix, and the Miami Open while overseeing content brainstorming and ideation in partnership with our in-house creative team. The ideal candidate is a team-first self-starter with a deep understanding of how people consume and engage with social content, an eye for detail, and who stays up-to-date on emerging platforms, industry trends, and best practices. This role would manage a social media coordinator and report to the Director of Social Media.Responsibilities:- Lead weekly strategy on Miami Dolphins Properties accounts and platforms while managing a Social Media Coordinator.- Have a strong passion for sports, with deep knowledge and expertise in Formula 1 and Tennis.- Build social media strategy plans defining: Brand objectives, KPIs, Tone of voice, content pillars, role of social platforms, contentcalendar.- Develop and plan content calendar to ensure that our brand stays top of mind and consistent on platforms we are active on(Facebook, X, Instagram, TikTok, YouTube, LinkedIn, Reddit)- Utilize analytics to track and optimize growth and engagement across social channels, adapt content strategies to match needsof everchanging platform algorithms.- Work with Director of Social Media and Partnerships team to determine sellable content and execute contracted content.- Monitor trends and work with Marketing team to create timely content (organic and branded), provide recommendations on howto incorporate this content into content strategies.- Demonstrate sound judgment to curate, prioritize, and publish posts that are consistent with brand messaging, but also with aneye to expand and engage our audiences.- Collaborate with multiple departments and stakeholders to provide direction and social recommendations in partnership with theMarketing team.- Generate social analytics reports using measurement tools to provide to departments tailored to their specific needs.- Attend and cover races, games, major community initiatives, events, and more with the goal to publish engaging content that- Monitor emerging platforms and help brainstorm new ways to leverage them for brand development.- Develop shot sheet ahead of game days and tentpole events.- Understand and follow social policies for the Formula 1 and WTA/ATP.- Understand the Influencer environment / Creator economy, managing activations with Influencers, their agents and/or socialQualifications:- Bachelors or Associates Degree with 3-4 years of relevant work experience- Self-starter and a forward thinker with a desire to collaborate in a team-based culture.- Strong understanding of Formula 1 and/or Tennis- Must be able to demonstrate a strong knowledge base of social media platforms- Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours.- Demonstrated ability to communicate and interact professionally.- Familiar with programs such as AirTable, Adobe Creative Cloud, Emplifi, Facebook Ads Manager- Fluent in Spanish and/or Portuguese preferredFeatured Benefits:- Medical, dental, and vision insurance- Life insurance (including voluntary coverage for spouses and children)- Long term disability insurance- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open- Employee gym, subsidized lunch program, and discounts on a variety of products and services- 401k, paid time off (PTO), and company holidays
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Job Tags
Work experience placement, Weekend work,